Communicating vs. Impressing

I would much rather have a client understand the proposed ideas than be dazzled with concepts that sound fancy at first, but require more explanation later. At One Mighty Roar, we feel that a basic explanation is at least worth the effort. We’ve found it damaging to assume that the client would rather see us work “internet magic” without explanation.

I also know from experience that there are plenty of clients who would love to hear the first answer from the above example. New and cutting edge words have a way of exciting people, but hype is not a sustainable relationship. In the long run, especially as people get more aware of these services, the term will become as useless as “using the internet”. People will know it’s not that simple, and demand something real. It’s better to lead the charge of tangibility now than wait until the first real “What do you mean by that?” question that leaves you stumped for an answer.